Supermarkets such as Coles and Woolworths are starting to take notice of mens needs when it comes to purchasing grooming products. It seems men aren't real keen to be browsing aisles containing female sanitary products and cosmetics - it makes them uncomfortable. Men would rather Australian supermarkets take note of their US counterparts where 'man caves' are being set up, complete with flat screen TV's playing the latest sports, good looking sales people offering product samples - all round shopping havens for men. Check out the report on Sunrise.